HalalMeals Toronto launches "0% discount for customers and 100% discount for someone in need" Black Friday 1000 Meals Campaign
Instead of offering a discount, HalalMeals is encouraging customers to pay full price for their meal delivery and help give 100% off to someone in need in the local community, for their 1000 meals campaign this Black Friday.
HalalMeals Toronto, leading prepared halal meal delivery service in Ontario announced today that they will be flipping the Black Friday narrative this year. Instead of offering customers a discount and promoting the usual spending and consumption on Black Friday weekend, HalalMeals is asking customers to pay full price for their meal delivery order for the week and they will be donating a meal to the local community. This campaign hopes to provide 1000 meals to those who are struggling this time of the year.
According to Food Banks Canada HungerCount 2022, “Canada's food banks are facing uncharted challenges as turbulent economic conditions continue to exacerbate and deepen systemic inequities, especially for employed people earning low incomes, students and seniors on fixed incomes," explains Food Banks Canada CEO Kirstin Beardsley.
Food bank use rose to the highest levels in Canadian history in 2022. The top three reasons people accessed a food bank this year were due to food costs, low provincial social assistance rates, and housing costs. To do their part and help address food insecurity in the community, HalalMeals hopes to garner support for their 1000 Meals Challenge.
1000 Meals Campaign Details:
● Place your HalalMeals order between Friday November 25th and Tuesday November
29th, 2022
● For every meal plan purchased, HalalMeals will be donating a meal to families in need
via Share A Meal (Humaniti) and National Zakat Foundation charity partners
● Each meal will be labeled with the name of the person who donated it
● Meals will be distributed in the GTA by the charity partners Share A Meal and National Zakat Foundation
In addition to the charities that will distribute meals, HalalMeals is asking customers to put forth names of community members who may be going through food insecurity and in need of extra help with meals this season.
“We are excited to launch our 1000 Meals Campaign this Black Friday. We want to provide nutritious winter meals to as many people as possible who are struggling with food insecurity. I know what we’re doing is going away from the whole concept of Black Friday and discounts. But when I see the number of people and charity partners reaching out for support with vulnerable families in our community this season, it just makes sense to do this instead of a discount”, said Mohammad Sheikh, Co-Founder and CEO of HalalMeals. “HalalMeals was founded on an act of
kindness and we’ve made it a central pillar of our organization. And with this campaign we hope to continue our tradition of supporting families in need.”
This announcement comes on the heels of over 500,000 meals being delivered by HalalMeals since their inception in 2017.
Co-founded by siblings Mohammad Sheikh, Ajmina Sheikh, Aisha Sheikh, and Tehmina Sheikh, HalalMeals started as an act of kindness to help Ajmina’s son’s teacher with meals during a difficult time in her life. The family realized there were many others struggling with meal times and they knew they could help. What started as a small family business has now expanded into a fully staffed facility, new menus every other week, and over 500,000 meals served. HalalMeals prides itself in community service and has worked with Humaniti, Penny Appeal Canada,
National Zakat Foundation, IDRF, Third Pillar, Ask Foundation and participated in several community events in the GTA. You can learn more about the team and the .business on instagram at @halalmealsto.
